So you wanna be in a rock band?: How to rock out on a greener planet
Go strictly digital
Though still being affected by illegal P2P programs like Limewire, legitimate online sales, are growing slowly, but surely, and industry experts predict that the cd, as a media format, will likely go the way of the cassette, eight-track, and so many of its earlier predecessors. So why not get yourself out of the manufacturing game now? Youíll save yourself the unnecessary hassle of trying to shift physical product in a time where retail is open less and less to indie artists, not to mention youíll cut down expenses enormously.
Say Ďyesí to recycled materials and green technology
If you are really still set on having a physical product for consumption, thereís no need to despair - more and more companies, including St. Thomasí Second Records and Torontoís Indiepool, are going green with their manufacturing technology. Offering disc booklets printed on recycled materials with soy based inks are just the tip of the iceberg.
Paper press kits: Make Ďem a thing of the past
In congruence with the previous suggestions, go online with your promotions and publicity Ė itís easier, more convenient, and will save you money (not to mention the world!) in the long run. There are great sites like Sonicbids which can help you design flashy online professional portfolios, but really itís as easy as simply building a press page right on your official website.
Employ online media solicitation
Though the dinosaur model of the music industry is admittedly outdated and in desperate need of a massive overhaul, efforts are being made to stay in tune with the issues of our day. One of these winning solutions is a little known (to indie artists) piece of technology called the Digital Media Delivery System (DMDS for short).
Cut your carbon
Though some bands, in Europe, have opted to tour entirely by bicycle (no joke), I realize that for you four piece rockers who employ extensive drum-kits and Marshall stacks, clearly this is not an option. While a van, in said situations, is clearly a necessity, there are ways to reduce its harmful emissions. Hardware shops, like Canadian Tire, carry special devices that help improve your vehicleís mileage, and thereís always the option of using biofuels, if possible.
No more Mapquesting
Every band, at some point in their career, will travel to foreign territories for which they require directions. Though, by no means would I ever suggest to simply wing it, instead of wasting all of the paper and ink that goes into printing countless pages of maps and city street routes, one simple investment can be the answer to all your directional problems: that being, a GPS system.
For the ladies and the emo boys: Go mineral & natural
As I said only a few weeks ago, image is everything, and youíve got to play the part. Accordingly, having a solid stock of makeup, and hair dye (and other hair products) are undoubtedly important for many bands, particularly those of the goth or glam genres. But environment-wise, not to mention health-wise, it doesnít really make a lot of sense to spend oodles of cash on products that are toxic, and synthetic if youíre looking for longevity. Lucky for you, mineral cosmetics and natural hair dyes are becoming more common place on the market.
Cool finds for cheap
Along with the last point, wardrobe is clearly an investment, for any performer, that needs to be taken seriously. While wearing ripped jeans, and flannel shirts worked for the grunge rockers, not every genre has created such a staple in terms of fashion. One of the best ways to find one-of-a-kind pieces, beyond having a personal fashion designer, is to visit vintage and second hand clothing stores. Not only will you get the best bang for your buck, but you can pretty much guarantee youíll find at least one very out-there piece on every visit.
Purchase more pawn
I often feel sorry for the countless guitars hanging in the windows of pawn shops longing for the day when someone comes in and allows them to wail once again. Though society has allotted terms like ďusedĒ and ďpawnedĒ with pejorative connotations, I can honestly say that Iíve seen some of the most incredible objects hidden away in the corners of these so-called ďhock shops.Ē Though it may take a bit of extra digging, I truly believe that it is well worth the effort.
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